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Cleveland Clinic
May 13-15, 2019 | Cleveland, OH

Don't Forget the End User

May 13, 2019
1:30pm - 2:00pm
Room 25

Someone recently asked Dr. Geeta Nayyar to predict what our health care system will look like in the future. It makes sense to ask Nayyar, one of health care technology’s top voices. She’s earned a place on some “top” lists: as one of the “Top 26 smartest people in Health IT” (Becker’s Report), as one of the “Top 25 Minority Healthcare Executives” (Modern Healthcare).

Dr. Nayyar’s answer? We can expect a long list of innovations. We’ll know patients’ DNA makeup and know precisely how to care for them. Artificial intelligence will support clinical decisions. Social media will play a significant role in engaging and communicating with patients.

But those predictions come with a word of caution: Don’t forget the end user. End users could be patients… or doctors and nurses… or even office managers. Nayyar says the “human factor” often goes missing in design and development, but every innovation needs end-user input to succeed. She adds, “It’s not hard. You’ve just got to ask.”


Chief Medical Officer
Greenway Health



Healthcare leaders at the forefront of the global patient experience movement will address which systems, tools and insights revolutionize the role of the patient and the caregiver. We’ll explore patient perspectives and clinical considerations to understand how empathy and innovation must be incorporated as integral pillars to deliver the best clinical, physical and emotional experience in healthcare.


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