A Cleveland Clinic & HIMSS Event. Find out more

Cleveland Clinic
May 13-15, 2019 | Cleveland, OH

Geisinger’s Journey to Personalized Care Using CRM

May 14, 2019
2:35pm - 3:15pm
Room 25

This session will discuss the role of customer relationship management (CRM) in the shift in healthcare to consumerism and personalization. Chanin Wendling, AVP of Geisinger Motion, will cover the early efforts Geisinger and other healthcare organizations undertook in this direction, preference-based solutions, what a CRM tool provides, and Geisinger's plans over the next couple of years to achieve personalization for consumers in their care experiences.


AVP, Geisinger in Motion
Geisinger Health System



Healthcare leaders at the forefront of the global patient experience movement will address which systems, tools and insights revolutionize the role of the patient and the caregiver. We’ll explore patient perspectives and clinical considerations to understand how empathy and innovation must be incorporated as integral pillars to deliver the best clinical, physical and emotional experience in healthcare.


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